Tuesday, July 8, 2008

TV One to cover Democratic convention -- but not Republican

TV One to cover Democratic convention -- but not Republican

TCA -- Given Barack Obama's historic run for the Oval Office, African American-themed cable network TV One plans to break from its usual entertainment programming to provide extensive coverage of the Democratic National Convention in August.

Rodgers_240_2 "This is a huge deal for TV One as it is for the African American community," said Johnathan Rodgers, president and CEO of TV One, a channel in about 40 million homes. "African Americans have fallen in love with Barack Obama’s family, his candidacy … we will be covering the democratic convention all the time."

But John McCain shouldn’t expect the same treatment. The network doesn’t plan any coverage of the Republican convention.

"We are not a news organization," said Rodgers, speaking at the opening session of the semi-annual Television Critics Association press tour in Beverly Hills. "We are a television network designed to celebrate African American achievement."

"My audience is 93% black," Rogers added. "I serve my audience."

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